Roll San Francisco : About Us
Roll San Francisco
Sam Henry "Sam" Kroyer has been in the bicycle industry for over 25 years. During this time his knowledge and expertise has put him in a position of recognition in the San Francisco Bay Area; Sam is known for the quality of work he provides as well as his craftsmanship. He attended the Portland School of the Arts in Maine earning a degree in Fine Art. Sam worked for 12 years at Valencia Cyclery, an independently owned and operated repair and sales provider for 26 years. In 2004, he received a frame building certificate from United Bicycle Institute (UBI) in Ashland, Oregon, the premiere institution for bicycle fabrication. 2005 brought him to the Bike Nut, a high-end boutique shop located in the affluent Marina district. Sam was able to work with manufacturers, professional cyclists and industry professionals increasing his knowledge and reputation as a bicycle expert.
Renita Taylor Renita Taylor earned her degree in Theater Administration from Pitzer College in Claremont, California. Starting in 1984, she worked as a theater business and marketing professional for 11 years in New York, Berkeley and San Francisco, at a variety of small, mid-size and large organizations. She then transtitioned into film where she worked for Industrial Light and Magic as a visual effects CG artist, earning credits on such movies as Pirates of the Caribbean 1, 2 and 3, Jurassic Park II, Star Wars: Episode III, War of the Worlds, Indiana Jones and the Kingdom of the Crystal Skull, Star Trek and Rango. Yet, much like Sam, bicycles and cycling have also been her passion.